Open for Business and Working from Home
Introducing Eduardo Hayden
As the Small Business Outreach Manager for the Governor’s Office of Small, Minority & Women Business Affairs, the concept of “outreach” during a pandemic has taken on a completely different form. We quickly found ourselves having to shift from hosting events, to guiding and connecting panicked business owners to COVID-19 resources at the federal, state, and local levels. We have experienced a tectonic shift in all aspects of our lives. Taking this into account, we have had to re-evaluate how to effectively deliver outreach in a new reality where networking and connecting is purely through a virtual realm. Since the start of social distancing and stay-at-home orders, we have been participating in webinars with our resource partners around the state, such as the Small Business Administration’s Baltimore District Office, the Small Business Development Center, and the Maryland Women’s Business Center. Through all of these interactions we have learned the true measure of the guidance we offer the small, minority, women and veteran business community about building core competencies, maintaining a solid financial foundation, and having an insightful understanding of how to do business with your customers. All of these factors will no doubt have an even greater impact in the post-COVID economy. Today, the meaning of “together” takes on a new emphasis, where as an adjective it means – appropriately prepared, organized, or balanced: composed in mind or manner. We are in this together, and I believe ongoing outreach programs will keep us together as we successfully roll out implementation of Governor Hogan’s Roadmap to Recovery. |