Tuesday, June 25, 2024
10 a.m. – 12 noon
Would you like to boost your business through digital media? Join us for a robust overview of the essential aspects of marketing in today’s digital environment. By learning how to engage customers in a digital landscape, you can build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy. This presentation includes online research tools and tips on how to use them effectively. You will walk away with the essential steps to develop a personalized marketing strategy and an integrated marketing communication plan.
Who should attend? Small, minority, women, and veteran business owners and entrepreneurs who want to improve their digital marketing skills.
Your instructor is Lisa J. Colavito, MSMM / Outreach & Retention Specialist, Continuing Education and Workforce Development / Adjunct Professor of Communication, College of Southern Maryland.