Salisbury, MD — InFocus Financial Advisors, a trusted leader in retirement planning and wealth management, is proud to celebrate 20 years of guiding individuals and families toward financial independence. Founded by Eric Johnston CFP® at his kitchen table with a simple vision—to help people plan for their future with clarity and confidence, the firm has grown into a respected financial planning company serving clients throughout the region.
“What started with one piece of financial planning software and a belief in doing what’s right for clients has evolved into a firm built on trust, results, and relationships,” said Eric Johnston CFP®, Founder and President of InFocus Financial Advisors.
From the very beginning, Johnston focused on service, advice and transparency, choosing a fee-based model instead of commission-driven sales. Over the years, he built a team that believes deeply in personal relationships and delivers value at every step. InFocus Financial Advisors manages their clients’ portfolios in-house ready to take advantage of down markets and take gains in up markets.
“The difference is you,” Johnston emphasized. “At InFocus, we do not just advise from a distance. You have unique needs and goals so we are right there with our clients, managing their portfolios and planning alongside them, especially when the market gets tough. We are buying strategically, positioning our clients to recover faster and stay on track.”
Standing Out in a Sea of Sameness
The financial planning industry has changed dramatically over the past 20 years. With national firms and countless local offices crowding the market, Johnston knows it takes more than saying “we care more” to truly stand out.
“Throw a stone in Lewes, and you’ll hit a financial office,” Johnston said with a smile. “The difference comes down to being approachable and deeply connected to the people you serve. We’re not just managing portfolios—we’re helping people navigate life’s biggest changes.”
Those changes often bring new clients through the door, whether it’s retirement, the sale of a property, the loss of a loved one, or an inheritance that changes their financial landscape overnight. Johnston noted that many clients need advice during these times and a seasoned advisor to see them through these changes.
The Steady Hands on the Wheel of Your Retirement
For Johnston, building trust is about more than numbers—it’s about connection and being proactive. Over time, InFocus Financial Advisors has shifted its approach to focus not only investing a lot of time in existing clients’ success but also on educating and empowering those clients they already serve and the communities in which they live.
“People need more than asset allocation,” Johnston said. “We take the time to explain the ‘why’ behind every piece of advice, so clients feel confident and in control.”
By listening closely and asking the right questions, Johnston and his team help clients build confident plans, especially during uncertain times. This personalized, proactive approach has become the firm’s signature.
“Our job is to meet people where they are and guide them through the changes life throws at them,” Johnston said. “Whether it’s preparing for retirement, navigating a market downturn, or planning for a major life event, we make sure they’re ready for what comes next.”
Looking Ahead: The Next 20 Years
As InFocus Financial Advisors celebrates this milestone anniversary, Johnston’s vision for the future is clear: to continue growing the firm’s impact while staying true to its roots.
“InFocus isn’t about being the biggest firm—it’s about making the biggest difference in people’s financial lives,” Johnston said. “Our team is hardwired to care deeply, work tirelessly, and deliver results. The optics of what we do might be easy to copy, but the effort and heart behind it are what truly set us apart.”
For more information about InFocus Financial Advisors and their services, visit www.retireinfocus.com
All investing involves risk, including the possible loss of principal. There is no assurance that any investment strategy will be successful.
Eric W. Johnston, CFP®
President/Financial Advisor
31454 Winterplace Parkway Salisbury, MD 21804
410-677-4848
Investment Advisor Representative offering securities and advisory services offered through Cetera Advisors LLC, member FINRA/SIPC, a broker dealer and a Registered Investment Adviser. Cetera is under separate ownership from any other named entity.
