Giving Tuesday event will kickoff with $250,000 match on Dec. 3rd

giving Tuesday

November 18, 2024 – Salisbury, Md. – The Lower Shore’s Giving Tuesday event will feature a record breaking 145 nonprofits along with a $250,000 donation match during the 24-hour online giving event. Held each year on the Tuesday following Thanksgiving, this year’s event falls on December 3rd.

The local campaign, known as The Shore Gives More, is hosted by the Community Foundation of the Eastern Shore and supports nonprofits serving Somerset, Wicomico, and Worcester Counties. The online donation portal features an easy way for donors to quickly learn about the individual nonprofits and make multiple contributions through one easy online checkout.

In honor of the Community Foundation’s 40th anniversary, The Richard A. Henson Foundation awarded the Community Foundation $125,000.  This gift, in combination with additional funding from the Community Foundation, will provide up to $250,000 in matching funds for participating nonprofits. For every $2 an organization raises through Shore Gives More, the Henson-CFES Challenge will give an additional $1 to that organization.

“We recognize the difficulty of fundraising in today’s world and by offering this exciting opportunity through a partnership with CFES, hope to elevate the important work of so many nonprofit partners,” says Stacey McMichael, Executive Director of the Henson Foundation.  “In our work every day, we seek to honor Mr. Henson’s legacy and believe he would be proud of this challenge.”

Donors can rest easy knowing that the gifts they make will go to the charities of their choice and will also make a local impact. The campaign carefully vets each participating organization to ensure current tax-exempt status and service to the Lower Shore area.

“Each gift made to a nonprofit on Giving Tuesday makes a difference for the area we call home,” says Erica Joseph, CFES President. “With such a diverse range of nonprofits participating, everyone is sure to find a cause to support that is important to them.”

Donors can schedule their gifts beginning November 25th and will have the option of donating to multiple nonprofits at once. Participating nonprofits are given access to online fundraising platforms, marketing campaigns, and incentive prizes. The Community Foundation provides the services for free to the nonprofits and covers the cost of all processing fees.

“The campaign is truly a collaborative effort,” states Joseph. “Each nonprofit works hard to make their fundraising goals a reality, and months of preparations are put in before the big day. Our primary sponsors, Shore United Bank and WMDT, provide invaluable support which allows the event to be a success.”

About the Community Foundation: As leaders, grant makers, and stewards of philanthropy, the Community Foundation of the Eastern Shore connects people who care to causes that matter for the common good of the Lower Eastern Shore.  We are a 501c3 nonprofit with an inspiring history of fostering charitable endeavors and have provided more than $114 million in grants and scholarships to the local community since 1984. We collaborate with individuals, families, and businesses to match their charitable interests with community needs and strengthen local nonprofits through grants and resources. We are devoted to improving our regional community and believe in the power of philanthropy.

For information contact: Victoria Kent, Marketing Officer | 410-742-9911 |vkent@CFES.org