Would you like to boost your business through digital media? Join us for a robust overview of the essential aspects of marketing in today’s digital environment. By learning how to engage customers in a digital landscape, you can build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy. This presentation includes links to online research tools and tips on how to use them effectively. You will walk away with the essential steps to develop a personalized marketing strategy and an integrated marketing communication plan.

Who should attend? Small, minority, women, and veteran business owners and entrepreneurs who want to improve their digital marketing skills.

Your instructor is Lisa J. Colavito, Industry Engagement Specialist, Workforce Development Programs, College of Southern Maryland.

Do you understand how the State of Maryland buys its goods and services? Spending taxpayer dollars requires an open and transparent procurement process. Vendors who Know Your Customer (KYC) and understand these policies and procedures can compete with greater confidence. This class includes insights on how to determine what agency is buying your products or services, identifies purchasing thresholds and commonly-used contracting vehicles, and explores techniques to mine public data. 

Who should attend? Small, minority, women, and veteran business owners and entrepreneurs who are ready and able to compete and perform in the state contracting arena.

Your instructor is Alison Tavik, Director of Communications & Outreach, Governor’s Office of Small, Minority & Women Business Affairs.