Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it’s rapid growth, it appears to challenge many companies and brand managers.
Many brands have mastered the art of using Instagram to build personal, visual engagement with their followers. While other brands wrongfully employ it as a catalog for showcasing their products. Followers want to see authentic, behind-the scenes images from their favorite companies that normally can’t be viewed through traditional media. They crave creativity, honesty, and intimacy.
In this unique, hands-on workshop, you will learn everything you need to know to take your brand from “just signed up” to creating brilliant and engaging Instagram content for your fans and followers.
Maryland Small Business and Technology Development Center– Eastern Region, invites you to learn about how to navigate, manage and utilize Instagram from Social Media Marketer & Owner of GetNoticed PR , Deserie K. Lawrence. Each session will have a 30 minute Q& A portion, so come prepared to solve your query!
3 SESSIONS:
Is Your Business Instragrammable?
[Wednesday, May 14th, FEE $59]
Just as every business is not created equal, not every social platform is the right space for your brand. Learn how to analyze your potential audience, content and strategy to determine if this social network is best for your time, energy and message.
Instagramology & Best Practices
[Wednesday, May 21st, FEE $59]
Learn the basics of Instagram functionality and explore case studies of how best in class brands use Instagram and why it’s a must-have element of your media mix.
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Create an Instagram “creative brief’ that outlines what type of content is right for your brand to be sharing on Instagram.
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Learn the basics of how to create beautiful images that are in-line with your brand personality, but not “spammy” (overt ads or annoying product placements).
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Learn simple, free tools you can use to measure your performance and follower base.
How to Execute an Instagram Promotion
[Wednesday, May 28th, FEE $79]
Developing an Instagram Promotion doesn’t always require a hired hand by a 3rd party, all you have to do is learn how to build the foundation, define the criteria and lastly, promote. This session will walk you through each gateway as you need to cross as you formulate and launch your promotion and then how to effective set up monitoring tools to ensure promotion success.
Each sessions includes lunch, a USB Flash Drive and free access to a downloadable PREZI full of everything we cover in class.
Click below to register:
http://www.eventbrite.com/e/instagram-workshop-tickets-11295935447
