Salisbury, MD – HealthPort is the new name and identity debuted today by the Lower Shore Clinic. The brand change reflects the non-profit organization’s mission to deliver multifaceted primary care, mental health, and substance use treatment to clients throughout Delmarva.
The HealthPort name, according to CEO Dimitrios Cavathas, centers on the word “port” – a haven for calm and hope.
“Our new brand draws from the sensation of arriving at a port – a place that feels peaceful and well,” he said. “It leans into the spirit of optimism we offer to our clients who, in many cases, are seeking trust in their health care decisions, safe harbor and direction in their lives.”
HealthPort partnered with Baltimore-based TBC and Delmarva’s We Are Limitless studios in executing the rebranding. TBC helped to develop the organization’s name, logo and website, while We Are Limitless is incorporating the new brand identity in exterior artwork at each of HealthPort’s health centers throughout the Eastern Shore.
Founded in 1979, HealthPort delivers health care services to more than 2,000 people in five counties. Cavathas says the name change will be seamless for HealthPort clients. He believes it will increase awareness of the organization’s care and services while increasing its visibility in the community.
As a participating health care provider in Medicaid, Medicare and most major health care insurance plans, HealthPort is recognized by the United States Substance Abuse and Mental Health Services Administration (SAMHSA) as a Certified Community Behavioral Health Clinic. The organization is nationally recognized by the Commission on Accreditation of Rehabilitation Facilities (CARF) in eight categories of services.
“Clients typically come to us through referrals by health care institutions, community health providers, health insurance plans, employers and families” said Cavathas. “We offer care to all residents of Delmarva who seek services. No one is turned away for inability to pay.”
HealthPort in Delmarva
HealthPort employs a team of more than 176 physicians, nurse practitioners, counselors, therapists, administrators and other staff members in Wicomico, Worchester, Somerset, Caroline, Dorchester, and Talbot counties.
Primary care, including physicals, diagnosis of acute and chronic illnesses, and health education promotion and maintenance, is available at HealthPort’s medical center open Monday – Thursday at 505 E. Main Street in Salisbury. Appointments are encouraged but walk-ins are accepted. An independent pharmacy fills prescription medication requests to clients onsite at the facility for convenience as well as to provide in-person pharmacist education and support for medications.
In addition, HealthPort outpatient mental health and addiction services, available seven days a week, are based at the medical center campus. The staff provides individual counseling, group therapy, case management, psychotherapy, neurofeedback, and medication assisted treatment.
Group rehabilitation programs serve people with various disorders at five county-based locations, two in Salisbury (one for seniors), and one in each in Somerset (Princess Anne), Worcester (Newark), and Dorchester (Cambridge) counties. For clients who participate in the rehabilitation program, HealthPort provides two Mediterranean-style meals each day. The quality of its meals and holistic health approach has earned HealthPort status as a U.S. Department of Health and Human Services Healthy People 2030 Champion.
HealthPort is also expanding to a third Salisbury location. Teaming with Delmarva-based Davis, Bowen & Friedel architects, the final phase of planning a $3.2-million facility at the corner of Main and Ward streets is underway. This facility will be home to mental health counseling, weekend and evening trauma treatment, and healthy living practices such as yoga classes in a state-of-the-art studio. Construction is expected to begin within the year.
In addition to primary care, counseling, and group rehabilitation services, HealthPort offers safe and affordable rehabilitation and supported housing at 60 residential properties across three counties. Both supervised and unsupervised beds are available to assist individuals with maintaining the highest level of independence possible.
Mobile services are offered by HealthPort to residents throughout the Eastern Shore who are having difficulty accessing care through traditional office-based services. Assertive Community Treatment teams provide outreach by visiting homes, workplaces and other appropriate locations chosen by clients. The teams can assist clients with psychiatric services, employment, rehabilitation, nursing care, peer support, housing, and substance abuse counseling. Telehealth options for both primary care and outpatient mental health counseling are also available to clients.
Other HealthPort programs available to those in need include residential crisis services in a community-based setting available year-round, 24-hours a day; a healthy foods program to increase member access to fresh produce and nutrition and cooking education; specialized young adult mental health services for ages 19 to 29; and vocational services.
For more information and to make an appointment, contact HealthPort at 410.341.3420, by email at referral@healthport.org or online at HealthPort.org.
