SALISBURY, MD—Making winning ad pitches for multinational companies like Perdue Farms takes practice. Just ask the competitors at this year’s Advertising Challenge, hosted by Salisbury University’s Mid-Atlantic Sales and Marketing Institute (MASMI).
The event included four contests: print and video advertising, audience choice print and elevator pitches.
Ella Messick of St. Petersburg, FL, received $500 for her first-place finish in the print ad competition. Runners-up included Riley Jones of Easton, MD, in second place ($300) and John Mannino of Vienna, VA, in third ($200).
Peyton O’Brien of Lutherville, MD, topped competitors in the elevator pitch session, taking home a $500 prize. Followed by Karsyn Bennett of Leonardtown, MD, in second ($300) and Olivia Totaro of Catonsville, MD, in third ($200).
O’Brien also earned the $500 video advertising first-place prize. Jessie Fox of Salisbury followed in second ($300) and Trae Bunting of Delmar, MD, in third ($200).
Mandy Wagner of Berlin, MD, earned $100 for the print ad audience choice award.
This year’s product sponsor was Perdue Farms. Finalists were tasked with creating a print and video ad about the featured product, Air Fryer Ready Wings, and pitching the same, to Perdue Farms Chairman Jim Perdue and CEO Kevin McAdams.
For more information about MASMI programs, visit the institute’s website at www.salisbury.edu/academic-offices/business/masmi.
Learn more about SU and opportunities to Make Tomorrow Yours at www.salisbury.edu.
Pictured, from left: Dr. Amit Poddar, chair of SU’s Marketing Department; Perdue Farms CEO Kevin McAdams; Perdue Farms Chairman Jim Perdue; Ella Messick; Dr. Christy Weer, dean of SU’s Franklin P. Perdue School of Business; Irina Piatselchyt and Dr. Gustavo Schneider, MASMI faculty.
