Students in Paula Morris’ Advertising and Promotions Management classes at Salisbury University raised over $190,000 in donations and in-kind services for local causes this fall.
Each semester, Morris tasks students in the Franklin P. Perdue School of Business with developing and promoting fundraisers for local charities to give them real-world experience.
“This is service learning, but it’s also a way to teach implementation of business plans,” said Morris. “The students learn that things seldom go as planned.”
Activities included everything from a clothing drive and trade show panel, to a raffle and app testing session, as well as assistance at events such as a gala and quarter auction.
Partnering with Long & Foster Real Estate, five students raised money and donations to build a home for a local veteran. All five earned internships with the Realtor.
Proceeds from other projects benefited groups including Habitat for Humanity of Wicomico County, the Lower Shore Land Trust, Minds in Motion, Bay Shore Services and the national “It’s On Us” campaign to stop sexual assault, as well as SU’s Graduate Studies and Research Office, and Center for Extended and Lifelong Learning.
For more information call 410-543-6030 or visit the SU website at www.salisbury.edu.
