Tango, a universal tablet stand and mounting system, is a finalist in the 2014 Eastern Shore Business Competition. The final selection will take place on Wednesday, November 12, at the Entrepreneur Expo in Linthicum, MD, near BWI airport.
Using just the allowed seven-minute presentation and five PowerPoint slides, the inventor, Ms. Shelley Wetzel, will explain how Tango was created, highlight its benefits versus the competition, showcase the multi-colored prototypes and discuss the market segmentation for this unique product.
Unlike competitor models in the marketplace, Tango’s benefits include being:
* portable – it can be folded into and carried in a briefcase, purse, or backpack
* versatile – it can be used on a flat surface or with the mounting system, suspended from under a cabinet or shelf or against a wall
* durable – it is made of aluminum and plastic
* beautifully designed – it comes in multiple color options
Tango’s versatility is noteworthy, offering multi-view, multi angle, multi-environment, and multi-device convenience. It mounts under cabinets or shelves or against the wall, allowing the tablet to be turned up to 360 degrees with just one finger, in 1 degree increments. When connected to a flat surface, the tablet can be adjusted horizontally or vertically to any angle. Also accommodating phablets, Tango is ideal for use when traveling—on the airplane and at conferences and hotels. In addition, Tango allows the user to create a mini-desktop, supporting a wi-fi keyboard and mouse. Tango allows hands-free use, keeping valuable technology secure and up and out of the way.
Tango will be marketed to consumers and businesses, with a targeted production launch at the end of 2014 or early 2015.
About Tango
Tango, a universal tablet stand and mounting system, was invented and patented and is owned by Shelley Wetzel, M.B.A. Wetzel created Tango when Steve Jobs, then-CEO of Apple, announced the first iPad in 2010; she envisioned using the iPad with Tango in her kitchen, suspended under the kitchen cabinet to use for cooking and other activities. Wetzel observes, “Tango is unique for the market, whether consumer or business, in that it is versatile in multiple environments and yet can also be customized in colors and logos to extend your brand.” More on Tango can be found at www.tangostand.com; follow Tango on Facebook and Twitter at tangostand.
About the Inventor
Shelley Wetzel lives and works in Salisbury, MD, having previously served as the Director of Web Development at Salisbury University and earning her M.B.A. in Marketing from the institution. She has managed her own business for over 15 years. Wetzel previously owned a marketing agency in the Metropolitan DC area and is currently with Second Story, LLC, which empowers businesses to tell their story through events—presenting, exhibiting and strategy. Wetzel co-owns and manages the eduWeb Digital Summit, an international conference focused on integrating the digital marketing presence of educational institutions.
