Salisbury, MD –TidalHealth recently announced the promotion of Laren MacMillan to Chief Marketing and Communications Officer, recognizing her outstanding leadership, strategic vision, and commitment to excellence over more than 13 years with the health system.
Throughout her tenure, MacMillan has been instrumental in shaping and strengthening TidalHealth’s brand presence across the Delmarva Peninsula. She led the launch of the health system’s new identity and oversaw a seamless renaming effort, creating a unified brand that reflects TidalHealth’s mission and community impact.
“Laren has been a vital part of our organization for more than a decade, leading with purpose and driving transformative initiatives that have elevated TidalHealth’s reputation,” said Chris Hall, Vice President of Strategy and Business Development/Chief Business Officer for TidalHealth. “Her creativity, strategic acumen, and data-driven approach have left an indelible mark on our health system and the communities we serve.”
Under her leadership, TidalHealth has implemented innovative marketing strategies grounded in analytics, resulting in measurable growth in brand recognition and engagement. Her advancements in search engine optimization, star rating strategy, and reputation management have enhanced the health system’s digital footprint and patient reach.
MacMillan has also been at the forefront of numerous milestone moments for TidalHealth, including anniversary celebrations, groundbreakings, ribbon cuttings, and community events. She has championed cornerstone initiatives such as LiveWell, GetWell Delmarva, Care, Coach & Connect, and Charting Your Course, each designed to connect people to better health and wellness across the region.
With a background in journalism, MacMillan brings exceptional storytelling skills to her role, crafting compelling narratives that highlight TidalHealth’s people, programs, and patient care. She is also an award-winning strategic marketer, earning multiple national honors for her work both in healthcare and journalism. Recently, she earned her Master of Business Administration (MBA) and was inducted into Sigma Beta Delta, the international honor society recognizing academic excellence in business.
As part of this transition, several additional promotions within the Marketing and Communications Department were also announced:
- Darren Wood has been promoted to Manager of Creative Strategy, overseeing the organization’s visual identity and creative team.
- Rachel Webster has been promoted to Manager of Integrated Marketing & Communications, leading marketing initiatives and internal communications.
- Sarah Yonker joins TidalHealth from Atlantic General Hospital as Manager of Practitioner Growth, where she will strengthen practitioner relationships and referral patterns across the network.
