1. The Up Side of Down: Why Failing Well Is the Key to Success by Megan McArdle
With an extensive repository of true stories, personal experiences, and a healthy dose of psychological support, Megan McArdle presents her readers with a way to make failure into a positive force for their lives. She frequently reiterates that failure is an essential part of life as it is how we learn. In The Up Side of Down, she asserts that to fail, get up, brush yourself off, and keep on going is the way America grew from its humble roots into the superpower it is today, and no one could argue with that.
2. The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business by Sriram Dasu and Richard Chase
Authors Sriram Dasu and Richard Chase, both professors at the University of Southern California’s Marshall School of Business, are two respected names in the field of operations management. In The Customer Service Solution, they provide insight into the psychological aspects of how customers perceive their service experiences, and give advice on how businesses can harness this knowledge to improve their service platforms.
