
Salisbury, MD — The region’s premier holiday celebration is back, and this year’s event promises to be brighter than ever.
United Way of the Lower Eastern Shore invites the community to experience Black Tie & Bright Lights, the 23rd Annual Holiday Ball, on Saturday, December 5, at the Hyatt Regency Chesapeake Bay Resort & Spa. This signature fundraising gala brings together business leaders, community champions, and philanthropists for an unforgettable evening of elegance, entertainment, and impact.
Guests will enjoy gourmet dining, live entertainment by Perfekt Blend, dancing, exclusive VIP experiences, live and silent auctions, the popular Wine Wall, Golden Ticket raffle, and more, all while helping United Way strengthen local families and communities across the Lower Eastern Shore.
For more than two decades, the Holiday Ball has been one of the area’s most anticipated social and philanthropic events, consistently drawing hundreds of guests and raising critical funds to support United Way’s work in building a resilient community by focusing on improved health & wellbeing, youth opportunities and financial security for all. “The Holiday Ball represents the very best of our community as neighbors, businesses, and leaders coming together with one purpose: to ensure that hope reaches every corner of the Lower Eastern Shore,” says Holiday Ball Co-Chairs Chalarra & Diallo Sessons. “This evening is about more than a celebration; it’s about leaving a legacy of compassion, generosity, and opportunity that extends far beyond the holidays.”
Corporate sponsorship opportunities are now available, offering businesses a unique opportunity to showcase their commitment to the community while entertaining clients, employees, and guests through exclusive weekend experiences. With sponsorship levels and VIP packages expected to sell quickly, organizations are encouraged to reserve their participation early. Individual tickets and VIP experiences are also available in limited quantities.
“This isn’t just another gala. It’s a celebration of what we can accomplish together,” said Pam Gregory, President and CEO. “Every sponsorship, ticket, and donation helps create opportunities and stronger futures for local neighbors while making this one of the most memorable nights of the holiday season.”
Whether you’re looking to celebrate with friends, reward your team, entertain clients, or simply make a difference, Black Tie & Bright Lights is the place to be this holiday season. Visit givebutter.com/uwlesholidayball to reserve your spot and be sure to check out the auction being launched on November 27th.
To reserve a sponsorship, purchase tickets, or create a customized partnership package, contact Leslie Zimmerman at leslie@uwles.org or (410) 742-5143.



