Marketing and Media Committee Lunch March 2023

gentleman sitting at table

This month marks the first in person meeting since COVID for our Marketing and Media Committee. Attendees met in the Greater Salisbury Committee building in downtown Salisbury for a media panel with representatives from television, print and radio. The panel consisted of Greg Basset, editor of the Salisbury Independent, Ron Krisulevicz, WBOC news director, Randy Scott, program director and on-air personality at iHeartMedia Inc., and Don Rush, news director at Delmarva Public Radio.

Jenni Pastusak, chair of the marketing and media committee moderated the panel and asked the panelists to weigh in on how news consumption has evolved over time, what makes a good story and best practices for pitching a story to the different media outlets.

“This was a great opportunity for businesses and organizations to learn about the inner workings of our local newsrooms and the different layers involved in generating balanced news for the community. We learned how they make decisions on what stories to cover and what sets them apart from each other, not only in their delivery, but also in the depth of their coverage,” said Pastusak.

Another key focus was the role social media plays in news today. WBOC news director Ron Krisulevicz shared an example of a story the station covered after learning about it on Facebook. The story idea was initiated by engagement on social media, but investigative reporting takes place when journalists dig into the details to cultivate the real story.

The Marketing & Media Committee lunch was sponsored by Apple Discount Drugs, a longstanding member of the Salisbury Area Chamber of Commerce. The next committee meeting is scheduled for May 24, 2023, at Noon. For more information, visit